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As Krispy Kreme’s U.S. Business and Stock Price Have Stumbled, the Donut Chain Looks Abroad
Yahoo Finance· 2025-10-15 19:13
Core Insights - Krispy Kreme is focusing on international expansion to revive its fortunes after significant stock value loss in 2025 [2][4][6] Group 1: International Expansion Strategy - The company opened a new shop in Madrid and plans to launch two more locations in the city this year, with over 50 new locations planned across Spain in the next four years [2][3] - Additional international openings include two locations in São Paulo, Brazil, and a debut in Uzbekistan before the end of 2025 [3] Group 2: Financial Performance - Krispy Kreme shares have lost approximately 65% of their value in 2025, attributed to sales declines and net losses in the first two quarters [4][6] - In the second quarter, U.S. revenue fell by 21% year-over-year due to the sale of its stake in Insomnia Cookies, the end of the partnership with McDonald's, and decreased consumer demand, while international revenue increased by 6% [5]