Core Insights - Viomi Technology launched the Kunlun 4 Pro Mineral Alkaline Water Purifier, aiming to transition household drinking water from the "pure water era" to the "pure mineral water era" to meet consumer demand for healthier hydration [1][3] - Following a corporate restructuring in 2024, Viomi reported a 29.3% year-over-year revenue increase to RMB 2.1 billion, with the water purification segment showing significant growth [3][12] - The demand for mineral-rich drinking water is rising, with over 55% of consumers expressing intent to purchase mineral water purifiers [6] Product Innovation - The Kunlun 4 Pro features a proprietary 7+1 stage filtration process that removes over 100 harmful substances while enriching water with six essential minerals [8][10] - Viomi's AI Mineralization Slow-Release System ensures consistent mineral release, replicating natural mineralization and enhancing water quality [10][11] - Real-time water quality monitoring is integrated into the Kunlun 4 Pro, providing users with dynamic feedback on mineral concentration and pH levels [11] Market Trends - The introduction of national subsidies for water purifiers in 2025 is expected to boost market growth, with first-quarter sales reaching RMB 4.2 billion, a 21% year-over-year increase [12][13] - Products with health benefits and unique features, such as mineralization, are gaining market share, positioning the Kunlun 4 Pro favorably [13] Competitive Positioning - Viomi received two industry certifications for its innovation in mineralization filter technology and market leadership in filters [14] - The company has invested RMB 1 billion in a fully operational Water Purifier Gigafactory, enhancing production capacity and reducing costs [15] - Viomi holds nearly 1,800 global patent applications, with a focus on core technologies that support the Kunlun 4 Pro and future product developments [17] Strategic Vision - CEO Xiaoping Chen outlined a long-term vision for Viomi to deepen AI-driven mineral water purification solutions and expand globally over the next decade [18] - The company aims to reshape the industry landscape and unlock new growth pathways through sustained R&D investment and intelligent manufacturing [18]