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LARESAR V7吸尘器
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海外618开卖,速卖通吸尘器成波兰家庭新标配
Cai Jing Wang· 2025-06-16 07:20
Core Insights - LARESAR, a rising vacuum cleaner brand from Shenzhen, has rapidly become the top brand in the home appliance category on AliExpress, particularly in Poland, after joining the platform's BigSave subsidy program in June 2024 [1][3] - The brand's sales in Poland have surged over 18 times in the past year, with LARESAR entering the "ten million dollar club" in terms of transaction volume [1][3] Group 1 - LARESAR was established in 2021 and chose to enter the international market through AliExpress to reduce marketing costs and leverage the platform's logistics capabilities [3] - The brand focuses on product development, backed by its status as a national high-tech enterprise, and has developed independent high-speed motor technology and smart algorithms [3] - The V7 model, launched in 2023, is priced at one-seventh of Dyson's mainstream models while being perceived by consumers as having 95% performance similarity [3] Group 2 - LARESAR's sales strategy includes collaboration with AliExpress's BigSave team for influencer marketing and adapting to local shipping methods to enhance fulfillment efficiency [4] - The brand aims to maintain a long-term strategy rather than relying solely on low prices, with a focus on brand strategy and profitability by 2025 [4] - AliExpress has been increasingly focusing on brand development, with significant growth in the sales of smart home appliances, particularly a three-digit percentage increase in Poland [4]