文 | 大V商业，作者丨贾志飞 3个月前，科沃斯在德国IFA上闪击石头科技，现在有了结果。 12月19日，UPC（欧洲统一专利法院）公布了一项判决，科沃斯在9月4号，也就是IFA期间，对石头科技提出的单方命令（ex-parte）审查申请属于违法行 为，予以撤销。 事情发生在德国柏林IFA（知名国际无线电展览会）期间，欧洲市场纷繁复杂并且与国内截然不同的专利保护策略，导致这场调查成为了一场乌龙案。 （UPC的判决书） UPC的紧急保护机制被滥用 先说一下事件的双方都发生了什么。 科沃斯和石头科技作为国内知名的扫地机企业，双方近几年出海欧洲并占据了不小的市场份额。 2025 IFA期间，科沃斯以石头科技侵犯其EP3808512专利，向UPC申请证据保全。 这里要普及几个知识点。 首先，什么是UPC。 UPC的全称是Unified Patent Court（欧洲统一专利法院），是一个专门为欧盟成员国设立的超国家法院（Supranational Court）。它的建立是为了解决长期 以来欧洲专利诉讼分散在各个国家法院（如德国法院、法国法院等）的问题。 其对涉及欧洲市场的专利具有超越德国、法国、英国本国法院的管辖权，简 ...

1901年，首台电动真空吸尘器问世，从此改写了人类家庭清洁的历程。如今，中国清洁电器市场进入白热化激战，2025年可以说是"洗牌"的 一年。中国家庭清洁理念的不断提升、智能化技术的突飞猛进及国补的政策刺激等，共同推动了中国清洁电器市场规模的扩大。国产品牌 迅速崛起、推陈出新，中国消费者对清洁机器人的要求早已不止于"扫得干净"，避障功能、自清洁能力、续航能力、甚至是否有噪音等，都 成为能够左右消费者决策的变量。速的市场产品迭代和变革里，有一个品牌，似乎一直并没有跟风堆参数，卷功能。而是按照自己的研发 节奏和对市场的洞察，坚持创新。 官方图片 最近，戴森推出了一款新品——戴森真Ai清洁机器人，作为该品牌首款干湿两用的清洁机器人，它真正践行了Jake Dyson所提及的长期主 义。其实，戴森研发机器人已有20年的技术积淀，从上世纪90年代首款吸尘机器人DC06，到搭载视觉导航技术的360 Eye，再到去年登陆中 国的360 Vis Nav，每一步都彰显着戴森对创新的不懈努力，践行了以科技解决实际问题的承诺。 其实，清洁远比看上去复杂。清洁机器人是否能在复杂的家具间行进自如、是否能处理中国家庭厨房中的酱油等难以清除的 ...

Group 1 - The article discusses the impact of AI on the workplace, highlighting both the potential benefits and the challenges faced by employees as AI technologies evolve [2][3] - It notes that many companies are still hesitant to invest in employer branding, focusing instead on product performance and financial results, which diminishes the importance of employee relations [3] - The trend of seeking "versatile talents" in job descriptions is increasing, while the concept of "one-person companies" emerges as a response to workforce reductions, raising questions about the value of teamwork [3] Group 2 - The article reflects on the struggles of an AI startup team, emphasizing the challenges of navigating the AI landscape and the impact of rising price sensitivity among consumers [3][4] - It mentions the organization of various events, including AI talent salons and recruitment fairs, aimed at fostering community and industry engagement [4] - The publication aims to maintain high content standards and neutrality while exploring monetization strategies through paid content, indicating a shift in the media landscape [4] Group 3 - The article presents a list of the top 50 employers in the workplace bonus category, showcasing companies that have excelled in employer branding and employee engagement [8][15] - It highlights the importance of adapting to changing market demands and the emergence of new job roles in sectors like IP management and overseas market promotion due to the globalization of brands [11] - The narrative emphasizes the need for companies to innovate and adapt to the evolving economic landscape, particularly in the context of AI and automation [11]

Group 1 - The core direction for foreign trade enterprises to enhance resilience and global competitiveness is through branding and diversification of markets and products [1] - The "Black Friday" shopping season in the US faced a decline in demand, with overall orders down by over 20% compared to previous years, indicating a challenging market environment [2][3] - Despite the overall market contraction, Chinese cross-border e-commerce platforms and small to medium-sized foreign trade enterprises have shown resilience and adaptability, turning challenges into opportunities [1][6] Group 2 - High tariffs and economic downturn have significantly impacted market demand, with 71% of small US retailers believing tariffs will negatively affect holiday season consumption [3][4] - The competitive landscape of the global cross-border e-commerce market has shifted, with platforms like Temu and AliExpress gaining significant market share, collectively holding 65% of the market [4][6] - The number of brands on cross-border e-commerce platforms has increased by 70% year-on-year, with many brands achieving sales growth through localized marketing strategies [8][9] Group 3 - Companies are increasingly focusing on building their own supply chains and brand identities to cope with intensified competition and market pressures [6][10] - The export of Christmas products from Yiwu, a major global distribution center, has seen significant growth, with exports reaching 51.7 billion yuan, a year-on-year increase of 22.9% [10] - Companies are adjusting pricing strategies and leveraging platform subsidies to stimulate consumer demand while maintaining profitability [7][9]

Core Insights - Chinese cleaning appliance brands are experiencing significant growth in overseas markets, with sales on AliExpress increasing by 85% from January 1 to November 20 this year [1] - During the overseas "Double Eleven" shopping festival, Shenzhen-based ILIFE saw a 130% year-on-year sales increase on AliExpress, with total sales growth nearing three times over the past year, and sales in Poland exceeding $10 million [1] Industry Trends - The cleaning appliance market is being reshaped by a "performance close to premium brands, but at affordable prices" strategy, exemplified by Seauto's pool robot priced at approximately $400 and Anker's smart lawn mower achieving $10,000 in sales in Germany within a week [2] - Three major trends are emerging in the Chinese cleaning appliance export sector: continuous deepening of technological innovation, accelerated category expansion into outdoor cleaning, and a shift from OEM manufacturing to independent branding, showcasing China's "intelligent" manufacturing on the global stage [2] E-commerce Support - Cross-border e-commerce platforms are providing strong support for Chinese brands' international expansion, with AliExpress launching a "Super Brand Export Plan" in September 2025 to facilitate low-cost and efficient transactions [2] - In the first half of this year, the number of new Chinese brands on AliExpress increased by 70%, with over 500 brands doubling their sales [2]

业内人士表示，中国清洁家电出海将呈现三大趋势：技术创新持续深化，从单一功能向智能生态演进； 品类拓展加速，从室内清洁向庭院、泳池等户外场景延伸；中国清洁家电行业将从代工制造向自主品牌 转型，在全球市场展现中国"智"造的新形象。 中新网广州11月28日电 (记者 许青青)随着海外"双十一"落幕、"黑色星期五"促销火热进行，中国清洁家 电品牌在海外市场捷报频传。据跨境电商平台阿里速卖通(AliExpress)提供的数据显示，今年1月1日至 11月20日，该平台中国清洁家电销售额同比增长达85%。 在中国品牌出海浪潮中，跨境电商平台提供了强大助力。其中，速卖通于2025年9月启动"超级品牌出海 计划"，助力中国品牌低成本高效成交。今年上半年，该平台新增中国品牌数同比增长70%，超500个品 牌销售额翻倍。(完)【编辑:史词】 其中，在海外"双十一"期间，深圳清洁电器品牌ILIFE在该平台上销售额同比增长130%。过去一年总销 售额增长近三倍，在波兰单一市场年销售额便突破千万美元。 据速卖通清洁家电类目负责人介绍，清洁家电非常依赖于智能制造以及比较高端的生产设计和研发能 力，曾长期由iRobot、戴森等国际品牌主导。 ...

本报讯 （记者梁傲男）今年海外"双11"刚结束，"黑五"大促还在热卖，深圳清洁家电品牌ILIFE已经交出了一份让同行侧 目的成绩单。 海外"双11"期间，ILIFE在阿里旗下跨境电商平台速卖通AliExpress上的销售额同比增长130%，首次超过了其在亚马逊平台 的销售额。过去一年，ILIFE在速卖通的总销售额同比增长近3倍。仅在波兰一个国家，ILIFE年销售额就突破千万美元，一举 成为波兰"国民级"清洁家电品牌。 "每10户波兰家庭就有一台我们的扫地机。"ILIFE总经理缪群毅表示，"我们过去一年的增长基本全来自速卖通，明年速卖 通有可能成为我们'出海'第一阵地。" ILIFE选择加大速卖通投入的一个重要因素是经营成本。"在速卖通上的整体成本约为亚马逊的一半。其中佣金费率在5%— 10%，低于亚马逊约10个百分点；且人力投入不到亚马逊的一半，售后率相对更低。"缪群毅介绍。 速卖通正在攻入亚马逊的欧美核心主场，成为越来越多中国品牌"出海"的第一阵地。 据悉，海外"双11"大促期间，超300个品牌在速卖通实现了对亚马逊销量的双倍反超，达成百万美金销售额的品牌数量同 比激增80%。应用分析平台Sensor To ...

Group 1: Competitive Dynamics in the Cleaning Appliance Industry - Company B has increased its advertising budget to 7 billion to compete with Company A, which previously spent around 6 billion, aiming to secure the top position in the market [1] - Both companies are engaged in espionage, with Company B attempting to recruit an employee from Company A to steal internal information, leading to countermeasures from Company A [1] - Company B has established an efficient intelligence network, allowing it to access competitor strategy meeting details within minutes [1] Group 2: Investment and Business Interactions - An investor faced a confusing meeting with a robotics startup that claimed to have significant overseas orders but failed to provide substantial information during discussions [2] - A leading investment firm bypassed internal processes to secure an investment in an AI company after realizing it had signed with another firm, demonstrating the competitive nature of investment decision-making [3] Group 3: Organizational Challenges in Hardware Companies - A hardware giant has been managing its suppliers and agents with a strict compliance approach, often replacing those who do not adhere to its directives, regardless of performance [4][5] - A robotics company has experienced significant personnel turnover, with many mid-level managers leaving, indicating internal strife and instability [4] Group 4: Recruitment and Retention Issues - A western appliance giant struggles to attract top talent from prestigious universities due to its remote location and salary limitations, leading to a cycle of hiring and turnover [5] Group 5: Market Dynamics and Product Development - A snow-clearing robot company has faced challenges in mass production despite securing funding, with its product not meeting performance expectations [6] - A major player in the smart lawn mower market signed a large framework agreement after being motivated by a competitor's high-profile announcement, indicating the impact of competitive actions on business decisions [7][8] Group 6: Corporate Governance and Internal Culture - A large corporation has implemented strict controls over employee interactions to prevent corruption, leading to unusual disciplinary actions against employees for minor infractions [6] - In the smart cleaning industry, a procurement executive's unethical practices led to widespread dissatisfaction among suppliers, highlighting issues in corporate governance [7] Group 7: Challenges in E-commerce and IPO Aspirations - A well-known e-commerce brand is facing difficulties in its IPO process due to unaccounted large payments to influencers, raising concerns about its financial transparency [9]

Core Viewpoint - The company,追觅, is aggressively expanding beyond its original cleaning appliance business into various sectors, including automotive, drones, smartphones, and space exploration, driven by the unclear future of its core business and increasing competition in the home appliance market [2][6][12]. Group 1: Expansion into New Industries - In August, 追觅 announced its entry into the drone industry, followed by plans to launch its first smartphone, Dreame Space, in September [2]. - The company has also established a business unit focused on astronomy, aiming to develop intelligent astronomical optical systems and explore asteroid mining [2][3]. - 追觅's ambition includes creating a comprehensive ecosystem that spans from smart home devices to outdoor electric vehicles and even aerospace technologies [11]. Group 2: Challenges in Core Business - The cleaning appliance market is growing, with projections indicating an increase from 20 billion yuan in 2019 to 42.3 billion yuan by 2024, but competition is fierce, and 追觅's market share has dropped significantly [6][12]. - As of early 2025, 追觅's market share in the cleaning appliance sector fell to 7.5%, a decrease of 45.27 percentage points year-on-year, despite revenue reaching 15 billion yuan in 2024 [6][12]. - The company faces challenges in penetrating established markets dominated by brands like Haier, Midea, and Gree, which collectively hold 70% of the high-end appliance market [6][12]. Group 3: Financial Aspects and Investment Strategy - In the first half of 2025, 追觅 reported revenue of 9.855 billion yuan and a net profit of 1.002 billion yuan, with a net profit growth rate of 41.35%, outpacing revenue growth [13]. - The company plans to leverage its ODM (Original Design Manufacturer) business to support its self-research automotive projects, indicating a dual approach to funding its ventures [15][16]. - 追觅's automotive division has reportedly secured over 15 billion yuan in orders, with interest from 54 dealers across 22 countries, suggesting a shift in focus towards international markets [16][17]. Group 4: Competitive Landscape and Market Trends - The global space economy is projected to grow from $596 billion in 2024 to $944 billion by 2033, while the robotics market is expected to exceed $400 billion by 2029, indicating significant growth potential in these sectors [9]. - However, 追觅's entry into the drone and space markets faces stiff competition, particularly from established players like DJI, which has a substantial market presence and extensive patent portfolio [19][21]. - The company’s strategy to diversify into multiple sectors may be a response to the declining investment interest in the automotive sector, as funding is increasingly directed towards advanced manufacturing and artificial intelligence [26][29].

Group 1: Trade Performance - Jiangsu Province's total import and export value reached 4.38 trillion yuan in the first three quarters, marking a historical high for the same period, with a year-on-year growth of 6.4% [1] - The demand for high-end products, such as industrial machinery and consumer goods, is increasing in overseas markets, showcasing a shift in Jiangsu's foreign trade narrative [1] Group 2: High-End Products - The export of machine tools, known as "industrial mother machines," from Jiangsu reached 12.51 billion yuan in the first nine months, reflecting a year-on-year increase of 16.6% [2] - The company JiuLang KaiLong has seen its business volume triple over the past decade, with a new machine tool product improving processing efficiency by 40% [2] Group 3: Local Enterprises Expanding Overseas - Jiangsu Tianhong Machinery has developed new intelligent aluminum melting equipment, achieving a 12.88% year-on-year increase in export value, amounting to 62 million yuan in the first nine months [5] - The company Ingersoll Rand's manufacturing base in Wujiang has seen a nearly 10% increase in export value, exceeding 500 million yuan in the first nine months [6] Group 4: Consumer Goods - Jiangsu's home appliance exports reached 55.78 billion yuan in the first nine months, with washing machines and vacuum cleaners showing growth rates of 3.2% and 2.9%, respectively [6] - The company Makita (Kunshan) exported 647 smart wireless vacuum cleaners to Germany, achieving a 10.4% year-on-year increase in export value [7] Group 5: Niche Markets - Star Mai Innovation Technology has expanded its market for pool cleaning robots, exporting over 40 million yuan to the EU, a 3.6-fold increase year-on-year [8] - Jiangsu Jinquan Tourism Products has seen strong demand for camping gear, with over 90% of its products exported to more than 20 countries [9] Group 6: Cross-Border Logistics - The "China-Kyrgyzstan-Uzbekistan" multimodal transport service has streamlined logistics for local enterprises, reducing transportation costs by 10% compared to full rail and 33% compared to road transport [10] - New logistics channels, such as the air route from Shenzhen to Japan, have improved efficiency for small and fast-moving goods [10] Group 7: Fresh Flower Exports - A new logistics channel has been established for exporting fresh flowers from Yunnan to South Korea via Wuxi Airport, with plans for weekly shipments [11] - The use of cold chain transportation has significantly reduced logistics costs for flower exports, enhancing market access to East Asia [11]