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国泰海通|轻工:AI眼镜新品百花齐放,产品加速破圈
国泰海通证券研究· 2025-08-01 09:44
Core Viewpoint - The smart glasses industry is expected to enter a rapid growth phase, with related companies poised to benefit from an upward economic cycle driven by a surge in new product launches at WAIC 2025 [2][4]. Group 1: Market Trends - WAIC 2025 saw a significant increase in smart glasses brands and new product launches, contrasting with the limited exposure of products at WAIC 2024, where only XREAL and Rokid were prominent [2]. - The event highlighted the emergence of new brands such as Li Weike and Halliday, alongside major players like Alibaba, indicating a broadening market landscape [2][3]. - The market's heightened interest in smart glasses is attributed to advancements in large model functionalities, leading to innovative products like AI glasses represented by Rayban-Meta, focusing on audio, weight, and battery life for improved user experience [2]. Group 2: Product Innovations - Alibaba launched its first AI smart glasses, Quark AI glasses, integrating its ecosystem with advanced AI capabilities [3]. - XREAL introduced its flagship product, XREAL One Pro, evolving from traditional AR glasses to a versatile spatial screen adaptable to various scenarios [3]. - Rokid showcased two new products, Rokid Glasses and Rokid Cupcake, which excel in display, audio, and smart interaction, positioning them to lead the AR glasses market [3]. - New domestic brands like Halliday and Li Weike presented lightweight and user-friendly designs, with products emphasizing minimalism and extended battery life [3]. Group 3: Global Market Projections - According to Weishen Information, global smart glasses sales are projected to reach 1.52 million units in 2024, with RayBan Meta accounting for 1.42 million units, and expected to grow to 3.5 million units in 2025, representing a 230% year-on-year increase [4]. - The growth is primarily driven by the sustained sales of RayBan Meta and the introduction of multiple new AI smart glasses by major companies [4]. - The global market for smart glasses is anticipated to reach 60 million units by 2029, with a CAGR of 109% from 2025 to 2029, highlighting the significant share of the Chinese market [4].