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From biscuits to TVs, brands brace for demand surge as GST 2.0 rolls out today
BusinessLineยท 2025-09-21 16:45
Core Viewpoint - The implementation of the next-generation Goods and Services Tax (GST 2.0) is prompting consumer goods manufacturers to reduce prices and enhance communication strategies to facilitate a smooth transition, with expectations of increased consumption as benefits from tax rationalization are passed on to consumers [1]. Group 1: Company Actions - Companies like ITC, Parle, and Bisleri are preparing for the GST transition by implementing price cuts and aligning their internal systems with the new tax codes [3][4]. - ITC has announced price reductions across its food categories effective from September 22, aiming to inform trade partners and consumers about the changes [3]. - Bisleri International has revised its prices in accordance with the GST reduction, with newly priced stocks set to enter the market [4]. Group 2: Market Dynamics - During the transition, both old and new price tags will be visible in the market, and companies are managing dual stock situations to comply with the new GST invoicing and consumer protection norms [2][4]. - The All India Consumer Products Distributors Federation (AICPDF) reported that most existing stocks have been aligned with the revised tax structure through special trade discounts and QPS schemes [4]. Group 3: Consumer Expectations - Industry observers anticipate that the GST reforms will not only boost consumption in mass-market goods but also in premium segments, particularly in categories like LED TVs above 55 inches [5].