Group 1 - hince, a niche Korean cosmetics brand, has made significant adjustments to its online presence in China, clearing products from multiple online stores, including its Tmall International flagship store and Douyin overseas flagship store, effective January 1 [1] - The brand previously announced a "suspension of operations" due to strategic adjustments, stating that stores would cease operations on January 1, 2026, but will fulfill existing orders and allow returns within the platform's time limits [1] - A revised announcement on January 9 indicated that the store would undergo a phased adjustment for operational upgrades and service optimization, with ongoing customer service and support [3] Group 2 - hince was established in late 2018 and is owned by Vivawave, emphasizing natural beauty concepts and quickly gaining popularity among the MZ generation in Korea, with sales reaching 21.8 billion KRW in 2022, half of which came from overseas markets [5] - LG Household & Health Care acquired 75% of Vivawave for 42.5 billion KRW in October 2023, aiming to leverage hince's presence in Japan to expand into the mid-to-high-end cosmetics market [5] - LG Household & Health Care has faced performance pressures, with a 6.1% year-on-year decline in sales for the first three quarters of 2025, and has appointed a new CEO to accelerate reforms and enhance product development [6]