Core Insights - The report "The Next Era of Marketing: 2026 AI and Video Trends" highlights that while 98% of marketing leaders recognize the importance of personalization for growth, 99% are unable to achieve the desired level of 1:1 personalization due to fragmented data [1][4]. Group 1: AI and Personalization - AI has achieved near-universal adoption among marketers, yet 99% report that their AI tools operate in silos, limiting their ability to support personalization at scale [3]. - Personalization is a significant performance driver, with 68% of marketers indicating it positively impacts organizational growth; however, true one-to-one personalization remains elusive, with 99% operating at the persona or segment level [4]. - The primary challenges to achieving effective personalization include fragmented data (62%) and compliance concerns (58%) [4]. Group 2: Video in Marketing - Video has become a preferred marketing format, with 56% of marketers ranking it among their top three formats and 69% producing more video content than the previous year [6]. - Video engagement is now viewed as a critical measure of customer intent, providing valuable insights for sales and customer success teams [8]. - Despite the desire to increase video usage, barriers such as slow approval cycles (28%), high production costs (17%), and limited in-house expertise (13%) hinder scaling efforts [8]. Group 3: Organizational Alignment - There is notable progress in aligning marketing and revenue teams, with 83% of respondents indicating that sales and customer success teams regularly utilize video-derived engagement data to inform customer interactions [7]. - The integration of video data into customer interactions signifies a shift towards shared intelligence and coordinated efforts across organizations [7]. Group 4: Kaltura's Strategic Moves - Kaltura's acquisition of eSelf.ai reflects the growing demand for enhanced personalization and AI-driven business outcomes across various sectors [5]. - The company emphasizes the need for unified AI frameworks to facilitate business-wide alignment and smarter workflows, enabling organizations to personalize at scale [6].

Core Insights - Kaltura announced the recipients of the 2025 Digital Engagement Awards, recognizing companies that are leading AI-powered transformation in their organizations [1][2] - The awards highlight innovative use of Kaltura's Agentic AI video platform, showcasing creativity and impact in enterprise digital experiences [2] Award Recipients - **AI Transformation Trailblazer Award**: Recognizes companies that have made significant strides in AI integration [3] - **Collaboration Champion Award**: Honors organizations that excel in fostering collaboration through innovative practices [3] - **Brand Engagement Innovator Award**: Celebrates brands that have creatively engaged their audiences [3] - **Accessibility & AI Mover & Shaker Award**: Acknowledges efforts in combining AI with accessibility initiatives [3] Notable Honorees - **Accenture**: Recognized for integrating AI and accessibility to ensure inclusivity [3] - **Bloomberg**: Acknowledged for leading enterprise innovation [4] - **SAP**: Honored for its visionary approach to intelligent innovation [4] - **Vanguard**: Celebrated for unifying multiple business lines under a single vision [4] - **Oracle**: Recognized for enhancing collaboration through video technology [4] - **KPMG**: Acknowledged for building global alignment and competitive advantage [4] - **Pinterest**: Celebrated for prioritizing accessibility in its operations [4] - **BP**: Recognized for consistent and bold brand storytelling [4] - **Salesforce**: Honored for its commitment to sustainability and carbon removal initiatives [5] - **JP Morgan Chase & Co.**: Acknowledged for creating an accessible workplace [7] - **Wells Fargo**: Recognized for its organization-wide commitment to accessibility [7] - **IBM**: Celebrated for balancing legacy with innovation [8] - **Airbnb**: Honored for meaningful engagement and partnership [8] - **Shell**: Recognized for purposeful evolution and impact [8] - **EY**: Acknowledged for proactive feedback integration [8] - **Adobe**: Celebrated for setting standards in employee experience in an AI-driven world [8] Kaltura Overview - Kaltura aims to create AI-infused hyper-personalized video experiences to enhance customer and employee engagement [6] - The company offers a comprehensive AI Video Experience Cloud, including various video-first products for enterprise and educational use [6]