Core Insights - The mirrorless camera market is experiencing significant growth, driven by its lightweight design and improved optical performance, gradually dominating the photography market and impacting traditional DSLR sales [1][7]. Market Overview - Global mirrorless camera shipments are projected to increase from 2.933 million units in 2020 to 5.612 million units in 2024, achieving a compound annual growth rate (CAGR) of 17.6%. The shipment value is expected to rise from 15.96 billion yuan to 31.90 billion yuan during the same period [1][7]. - In the first half of 2025, shipments are estimated at 2.928 million units with a value of 15.75 billion yuan [1][7]. Regional Analysis - China is the largest consumer market for mirrorless cameras, contributing 29.2% of global shipments in 2024. The Americas and Europe follow, with shipments of 1.204 million units (21.5%) and 1.151 million units (20.5%) respectively [1][7]. - The demand for high-quality, portable, and easy-to-use photography equipment in China is surging, particularly among Vlog creators [1][9]. Sales Performance - In 2024, China's mirrorless camera shipments reached 1.636 million units, a year-on-year increase of 36.3%, significantly surpassing the global average growth rate. The first half of 2025 saw shipments of 944,000 units, up 32.3% year-on-year [1][9]. - The average selling price of mirrorless cameras in China has declined from 7,161 yuan per unit in 2022 to 5,420 yuan in the first half of 2025, marking the lowest price since 2020 due to intensified market competition [1][10]. Competitive Landscape - The mirrorless camera market is highly concentrated, dominated by Japanese companies such as Canon, Nikon, and Sony. The competitive hierarchy includes first-tier companies like Sony and Nikon, followed by Canon, and then Panasonic and Leica [1][10][12]. Industry Trends - The demand for mirrorless cameras is expected to continue growing, fueled by technological innovations such as high-resolution sensors and faster autofocus systems. The rise of social media and content creation is also contributing to market expansion [1][13][14]. - The integration of advanced imaging processing and AI technologies is enhancing user experience and operational efficiency, making mirrorless cameras more appealing to modern consumers [1][14].