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Building block brand reaches record revenue and peak popularity
NBC Newsยท 2025-08-28 14:59
Financial Performance - Lego revenue grew 12% in the last 6 months [1] - Consumer sales increased 13% in the last 6 months [1] Expansion and Investment - Lego is investing more than $15 billion in a factory and a regional distribution center in Virginia [2] - The company launched 314 new toy sets [1] - The company has doubled down on expansion [1] Consumer Engagement - Lego utilizes a crowdfunding program to connect with consumers, allowing them to submit designs for new sets [2] - Lego aims to connect with every human, regardless of age [1]