Let's unbox a box that's almost the size of me. That snow moon. Dear Jedi, the Empire plans >> are complete.Now the power to make it fully operational is in your hands with the Lego Star Wars and Death Star set. >> Crazy. Oh, it's a box in a box. Now that's a Lego set. That's how you do it.Snow moon. This is LEGO's most expensive Lego set ever. Retailing at whopping $1,000, the Star Wars Death Star.It is 9,023 pieces and features 38 minifigures. Let's get building. ...

Financial Performance - Lego revenue grew 12% in the last 6 months [1] - Consumer sales increased 13% in the last 6 months [1] Expansion and Investment - Lego is investing more than $15 billion in a factory and a regional distribution center in Virginia [2] - The company launched 314 new toy sets [1] - The company has doubled down on expansion [1] Consumer Engagement - Lego utilizes a crowdfunding program to connect with consumers, allowing them to submit designs for new sets [2] - Lego aims to connect with every human, regardless of age [1]