Product Overview - The LEGO Star Wars Death Star set is LEGO's most expensive set, retailing at $1,000 [1] - The set contains 9,023 pieces and 38 minifigures [1] Product Details - The LEGO Star Wars Death Star set is almost the size of the person [1]

Financial Performance - Lego revenue grew 12% in the last 6 months [1] - Consumer sales increased 13% in the last 6 months [1] Expansion and Investment - Lego is investing more than $15 billion in a factory and a regional distribution center in Virginia [2] - The company launched 314 new toy sets [1] - The company has doubled down on expansion [1] Consumer Engagement - Lego utilizes a crowdfunding program to connect with consumers, allowing them to submit designs for new sets [2] - Lego aims to connect with every human, regardless of age [1]