Core Insights - Toyota Motor North America (TMNA) reported a total of 2,518,071 vehicle sales in the U.S. for the year 2025, marking an increase of 8.0% on a volume basis and 8.3% on a daily selling rate (DSR) basis compared to 2024 [1][9] - Sales of electrified vehicles reached 1,183,248 units, up 17.6% on a volume basis, representing 47.0% of total sales volume [1][9] - The Lexus division achieved its best-ever full-year sales result, with a total of 370,260 vehicles sold, up 7.1% on a volume basis [5][8] Sales Performance - For the fourth quarter of 2025, TMNA reported sales of 652,195 vehicles, an increase of 8.1% on both volume and DSR basis compared to Q4 2024 [2][9] - December 2025 sales totaled 231,513 vehicles, up 10.3% on a volume basis and 6.0% on a DSR basis compared to December 2024 [3][9] - The Toyota division sold 2,147,811 vehicles in 2025, up 8.1% on a volume basis, while the Lexus division sold 99,685 vehicles in Q4, up 2.3% [4][5] Electrified Vehicle Sales - Sales of electrified vehicles in Q4 2025 totaled 290,840, down 1.9% on both volume and DSR basis, representing 44.6% of total sales volume for that quarter [2][9] - In December 2025, electrified vehicle sales reached 104,088 units, a slight increase of 0.2% on a volume basis but a decrease of 3.7% on a DSR basis [3][9] - The total number of electrified vehicle options available between Toyota and Lexus brands is currently 30 [8][9] Strategic Investments - In 2025, Toyota launched its first U.S. battery plant in North Carolina with a nearly $14 billion investment, creating up to 5,100 American jobs [9][10] - The company also invested $912 million across five manufacturing plants, adding 252 new jobs as part of its commitment to invest $10 billion in the U.S. over the next five years [9][10] Customer Engagement - Andrew Gilleland, senior vice president of Automotive Operations Group, emphasized the strong customer response in 2025, highlighting the importance of affordability and choice in their vehicle lineup [6][9] - The success of popular models like the Camry and Corolla, along with a diverse range of vehicles starting under $30,000, reflects customer preferences for accessible options [6][9]