Licensable assets
Search documents
Is Creative Impact in Crisis? New Data Shows Why Consumer Connection is Falling, Despite Rise in Marketing Spend
Prnewswire· 2025-10-23 19:00
Accessibility StatementSkip Navigation New 2025 Creative Impact Report finds global ad spend up 33% since 2023, while marketing impact drops nearly 20%, pointing to the need for creative quality, emotional acumen and AI to drive future growth NEW YORK, Oct. 23, 2025 /PRNewswire/ --Â Shutterstock, Inc. (NYSE: SSTK), a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, today released the results of the new 2025 Creative Impact Report: a proprietary research in ...