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Sony Pictures Networks India explores South push amid slowdown in Hindi market
The Economic Times· 2026-01-17 12:07
Core Viewpoint - The company operates 28 linear television channels across various languages, indicating a diverse content offering but with limited scale in certain regional markets [1] Group 1: Company Operations - The company has channels in Hindi, English, Marathi, and Bangla, covering genres such as general entertainment, movies, kids, and sports [1] - Despite having a presence in regional markets like Marathi and Bangla, the company's scale in these areas remains limited [1] - South India is identified as a significant gap in the company's portfolio, highlighting an area for potential growth [1]