Financial Data and Key Metrics Changes - In Q3 2025, the company reported $618 million in marketplace Gross Order Value (GOV), down 29% year-over-year, and $136 million in revenues, down 27% year-over-year [12][14] - The adjusted EBITDA for Q3 was $5 million, significantly lower than the previous year due to reduced volume and lower take rates [13][14] - The marketplace take rate decreased to 17.0% from 17.5% in Q3 2024, with expectations of near-term take rates in the 16% range [13] Business Line Data and Key Metrics Changes - The private label business faced significant pressure, contributing to the overall decline in marketplace orders, which were also down 29% year-over-year [12] - Owned properties showed signs of stabilization with sequential GOV growth, while the Vivid Seats App experienced double-digit sequential growth and returned to year-over-year GOV growth [10][12] Market Data and Key Metrics Changes - The overall marketplace GOV was down 10% sequentially compared to Q2 2025, primarily due to private label headwinds [12] - The company ended Q3 with $391 million in debt and $145 million in cash, resulting in a net debt of $246 million [15] Company Strategy and Development Direction - The new CEO emphasized a strategy focused on enhancing the app's value proposition, including the launch of a Lowest Price Guarantee and a loyalty program [5][6] - The company plans to double its fixed cost reduction target from $25 million to $60 million, aiming for a more efficient operational structure [8][9] - Investments will be directed towards building a loyal customer base and improving the app's performance, which is expected to insulate the company from competitive pressures in performance marketing [6][10] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the intense competitive environment but expressed confidence in the company's path to recovery and growth through strategic investments [4][10] - The initial guidance for 2026 anticipates marketplace GOV in the range of $2.2 billion to $2.6 billion, assuming industry volumes remain flat year-over-year [14][15] Other Important Information - A leadership transition was announced, with Lawrence Fey becoming the new CEO and Ted Pickus serving as interim CFO [3][11] - The company is focusing on corporate simplification to yield substantial savings and improve operational efficiency [9] Q&A Session Summary Question: What gives confidence in issuing 2026 guidance early? - Management indicated that the guidance assumes a flat year-over-year industry outlook and is based on recent stabilization trends and cost reduction initiatives [18][20] Question: Can you elaborate on the leadership transition? - The transition was deemed necessary to prepare the business for an efficiency push, with the new CEO focusing on enhancing the app's value proposition [26][28] Question: Are competitors focusing more on profitability? - There has been a notable shift in competitive posture, with some competitors reducing marketing aggressiveness, which has positively impacted Vivid Seats' market share [32][34] Question: What assumptions are built into the 2026 outlook regarding the World Cup? - The company has not assumed a meaningful impact from the World Cup due to a lack of precedent data and aggressive monetization strategies from FIFA [52][53] Question: How is the company driving awareness of the app? - A brand marketing surge via ESPN is planned, focusing on targeted performance-based metrics rather than broad brand marketing [47][48] Question: What are the capital allocation priorities? - The company will prioritize reinvesting in the core business and maintaining capital for strategic initiatives, with a cautious approach to cash outflows [70][71] Question: What signals are seen in the international business? - The international business has reached contribution margin positivity, and the company plans to continue investing in competitive supply areas [73][75]

Core Insights - Vivid Seats has launched a new program called the Lowest Price Guarantee, reinforcing its commitment to providing value and trust for live event fans [3][6] - The program ensures that if a fan finds a lower price for the same ticket on a qualifying competitor's site, Vivid Seats will match it and provide 115% of the price difference in site credit [4][5] Company Overview - Vivid Seats Inc. is a leading online ticket marketplace that connects millions of buyers with thousands of ticket sellers across hundreds of thousands of events annually [3] - The company aims to be the most rewarding and value-driven app for live event fans, emphasizing transparency and customer satisfaction [6][8] Marketing Campaign - As the official ticketing partner of ESPN, Vivid Seats is launching a national integrated marketing campaign to promote the Lowest Price Guarantee program [6] - The campaign features user-generated content showcasing real fans and their experiences, and it will be prominently displayed on Disney streaming platforms and ESPN's sports front pages [6][7] Customer Engagement Features - The Lowest Price Guarantee is part of a broader suite of fan-first features, including Vivid Seats Rewards, which allows fans to earn on every purchase and unlock exclusive perks [7] - The company also offers Game Center, a free-to-play hub within the app where users can win credits and free tickets [7] Technology and Service Recognition - Vivid Seats utilizes proprietary software and technology to enhance the ticketing experience and has been recognized by Newsweek as one of America's Best Companies for Customer Service in ticketing [8]