Core Insights - Cint has launched Luci, an AI-powered Study Companion integrated into the redesigned Lucid Measurement platform, aimed at enhancing campaign optimization for brand marketers and media buyers [1][4][5] Group 1: Product Features - Luci provides a chat-based interface that allows users to ask questions and receive insights on campaign performance and brand lift studies in real-time [2][3] - The AI tool ensures data security by utilizing only the user's own study data, eliminating external data sharing [2][9] - Key functionalities include natural-language question engagement, real-time optimization suggestions, and access to deeper insights through the help center [9] Group 2: Strategic Importance - The introduction of Luci reflects Cint's commitment to advancing AI-driven measurement tools that facilitate quicker and more intelligent decision-making in the advertising and research sectors [4] - By making sophisticated analytics more accessible and actionable, Luci aims to help clients derive greater value from their campaign data [4][3] Group 3: Company Overview - Cint is a global leader in research and measurement technology, connecting various stakeholders to a network of over 800 suppliers and millions of respondents across 130+ countries [6][8] - The Lucid Measurement platform is designed to measure the effectiveness of cross-channel advertising campaigns in real-time, allowing for live optimization [7]