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Tim Cook teases new Apple product coming 'this week'
Business Insiderยท 2025-03-03 20:30
Core Insights - Tim Cook has hinted at a new Apple product launch scheduled for this week, generating speculation about whether it will be a new iPhone, iPad, or another device [1][4] - The phrase "There's something in the air" used by Cook is a reference to the original MacBook Air launch in 2008, suggesting a potential connection to the MacBook Air line [2][4] - Bloomberg's Mark Gurman predicts that the upcoming announcement will likely be for the M4 MacBook Air, which is expected to feature a new chip for both 13-inch and 15-inch models as current inventory depletes [2][4] Product Pricing - As of Monday, the current pricing for the M3 and M2 MacBook Air models is $1099 and $999, respectively [3] - The recently announced M4 MacBook Pro starts at $1599, indicating a tiered pricing strategy within Apple's laptop offerings [3] Recent Product Context - The anticipated product launch follows the February announcement of the iPhone 16E, which is positioned as a more affordable model compatible with Apple Intelligence [3]