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Apple races to surpass rivals in quest to eliminate carbon pollution
TechCrunchยท 2025-04-16 15:59
Core Insights - Apple, Microsoft, and Amazon are competing to eliminate their carbon emissions, with Apple reporting a 60% reduction since 2015 [1][3] - The challenge lies in addressing Scope 3 emissions, which include those from suppliers and customer energy use, as they are outside direct control [3] - Apple has initiated innovative measures, such as purchasing renewable power for customers, to tackle its carbon footprint [4][6] Group 1: Apple's Progress - Apple has reduced its greenhouse gas emissions by approximately 60% since 2015, covering all aspects from manufacturing to customer use [1][7] - The company aims to eliminate at least 75% of its emissions by 2030, with plans to offset the remaining 25% through carbon removal programs [7] - Apple is collaborating with semiconductor suppliers, with 26 of them committing to reduce at least 90% of fluorinated greenhouse gases [6] Group 2: Emissions from Products - The base model Mac Mini generates 32 kg of carbon pollution over its lifetime, while the top spec version generates 121 kg, largely due to the number of chips used [5] - Fluorinated greenhouse gases, used in semiconductor manufacturing, are significantly more potent than carbon dioxide, with hexafluoroethane being 9,200 times more warming [6] Group 3: Industry Approaches - Other companies like Microsoft are investing in both technological and nature-based solutions to address emissions, while Apple focuses on nature-based solutions for near-term reductions [8]