Core Insights - MNTN, Inc. is recognized as one of the 10 Best Debt Free Small Cap Stocks to buy now [1] - A lawsuit has been filed by Alpha Modus against MNTN, alleging patent infringement related to AI-driven retail and marketing systems [2] - The lawsuit claims that MNTN's Connected TV advertising platforms infringe on three patents owned by Alpha Modus [3] Company Overview - MNTN's offerings include Connected TV advertising platforms such as MNTN Matched, Verified Visits, and Next Gen TV, which utilize patented methods for monitoring consumer behavior and delivering targeted promotions [3] - These platforms enhance the efficiency and profitability of CTV advertising for MNTN's customers, potentially leading to lost business opportunities for Alpha Modus [4] Market Position - MNTN is highlighted as a strong investment opportunity due to its debt-free status and innovative technology in performance marketing for Connected TV [4] - Despite the potential of MNTN, there are suggestions that certain AI stocks may offer greater upside potential with less downside risk [5]

Market Opportunity - The near-term market opportunity for Performance TV (PTV) is approaching $120 billion[9, 10, 11] - The U S total advertising market is valued at $399 billion with a CAGR of 6 8% from 2025-2027[13] - The U S performance advertising market is valued at $285 billion with a CAGR of 9 7% from 2025-2027[15] - The U S TV advertising market is valued at $84 billion with a CAGR of 1 1% from 2025-2027[17] Customer Acquisition and Performance - 97% of MNTN's customers had never advertised on TV before[22] - MNTN experienced an 85% increase in active customers for the quarter ended June 30, 2025, compared to the quarter ended June 30, 2024[23] - Tarte's campaigns with MNTN generated 69% more Verified Visits and decreased cost per visit by 34% in 2024 compared to 2023[151] Financial Performance - MNTN's revenue for 2024 was $226 million[97] - MNTN's Adjusted EBITDA for 2024 was $39 million[99] - MNTN's Q2 2025 total revenue was $68 5 million, a 25% total growth[103, 104] - MNTN's Q2 2025 Adjusted EBITDA was $14 5 million, a 92% YoY increase[103]