MOUNTAIN CABIN®MCT无糖速溶咖啡固体饮料
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直通进博会 | 健康管理行业备受关注 第八届进博会助力链接全球顶尖资源
Xin Hua Cai Jing· 2025-11-07 13:57
Core Insights - The health management industry is experiencing significant growth due to increasing public awareness of health issues and an aging population, with the market expected to exceed 4 trillion yuan in 2024 and potentially reach 1.5 trillion yuan by 2030 [1][6]. Industry Overview - The health management sector is expanding rapidly, driven not only by the elderly but also by the younger population facing lifestyle pressures and health issues, leading to a rise in demand for health management services [2][13]. - The market for health management is projected to reach 20.238 billion yuan in 2024 and 32.558 billion yuan by 2028, indicating a robust growth trajectory [6][11]. Company Focus - At the recent China International Import Expo, global health and consumer goods company Melaleuca showcased nearly 100 health products, emphasizing their alignment with China's "Healthy China" strategy and addressing specific health needs [4][8]. - Melaleuca introduced a new product, MOUNTAIN CABIN® MCT sugar-free instant coffee, designed to meet the growing demand for weight management solutions, highlighting the company's commitment to innovation in the health sector [5][6]. Strategic Partnerships - Melaleuca has established long-term strategic partnerships with leading global suppliers to enhance product quality and integrate superior raw materials into their offerings in the Chinese market [11][12]. - The company has committed to ongoing engagement with the Chinese market, as evidenced by their proactive approach to securing future participation in the Import Expo, reflecting confidence in long-term growth opportunities [10][12]. Future Outlook - Industry experts suggest that the health management sector will increasingly see foreign brands localizing their operations while domestic companies leverage platforms like cross-border e-commerce to expand globally [13]. - The health management industry is at a pivotal point, requiring innovation and compliance to transition from mere scale expansion to value creation in a rapidly evolving market [13].