Core Insights - Apple has launched a new series of MacBook laptops starting at a price of $1,099, aiming to attract customers in a declining PC market [1] Company Summary - The new MacBook series is part of Apple's strategy to introduce new hardware offerings [1] - The launch comes at a time when the PC market is facing challenges, particularly due to issues related to memory chip supply [1] Industry Summary - The PC market is currently experiencing a contraction, which has prompted companies like Apple to innovate and release new products [1] - The introduction of new hardware by Apple may influence competitive dynamics within the shrinking PC market [1]