Core Viewpoint - The article emphasizes that desserts in France are not merely about taste but are part of a comprehensive "aesthetic system," with "JOJO & CO Pâtisserie" exemplifying this philosophy through its approach to dessert making and presentation [1][3]. Group 1: Concept and Philosophy - "JOJO & CO Pâtisserie" is characterized by a lack of extravagant displays and social media-driven aesthetics, yet it attracts long queues, indicating its strong appeal [3]. - The founder, Johanna Roques, transitioned from television to pastry, emphasizing a practical approach by initially selling desserts at a local market, which helped establish a grounded understanding of dessert quality [5][14]. - The shop's design is simple and serene, focusing on an open kitchen and natural light, creating a warm atmosphere for customers [5][14]. Group 2: Dessert Characteristics - The desserts at "JOJO & CO" do not prioritize visual extravagance or unique shapes but instead focus on achieving a balanced and mature flavor profile, with careful control over the proportions of crust, filling, and fruit [8][11]. - Each dessert reflects seasonal changes, featuring different fruit combinations and flavor structures, ensuring that every bite offers a unique experience [11][14]. - The shop does not rely on a single signature dessert but instead offers a rotating selection that captures the essence of the season [11][14]. Group 3: Customer Experience - "JOJO & CO" positions itself not just as a dessert destination but as a place for casual coffee or brunch, integrating desserts into everyday life rather than treating them as ceremonial items [14]. - This approach allows the shop to maintain its identity and aesthetic consistency, regardless of changing trends in the dessert industry [14]. Group 4: Notable Desserts - The article highlights several signature desserts, such as the "Madame Rêve" mango cherry tart, which features a three-layer structure combining mango, cherry green tea mousse, and almond crust [18]. - Other notable items include the "Hazelnut Grapefruit King Cake," "Sesame Delight," and "Chocolate Light," each showcasing unique flavor combinations and textures [20][28][36].