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AI普惠成手机“第二赛道”,荣耀公布无障碍领域AI方案
Nan Fang Du Shi Bao· 2025-09-28 07:51
Core Insights - The smartphone industry is witnessing a shift towards AI-driven "technology inclusivity" as a new competitive avenue for leading manufacturers [1] - Honor's recent announcement of AI applications in accessibility aims to enhance user experience and ESG values, marking a new phase in industry competition [1] Group 1: AI Accessibility Features - Honor's AI subtitle and call features are integrated at the Magic OS system level, allowing offline usage, which ensures stability and privacy for users [2] - As of the end of 2024, Honor's AI subtitle feature is projected to have nearly 1.2 million monthly active users, while the call subtitle feature is expected to reach around 190,000 monthly active users [2] Group 2: User Engagement Challenges - The main challenge for accessibility features lies not in technology development but in user discovery and engagement [2] - Many powerful accessibility features are often buried in complex system menus, leading to a lack of user awareness [2] Group 3: Retail Strategy - Honor is transforming retail stores into touchpoints for accessibility experiences, allowing hearing-impaired users to act as product advisors, which is more effective than written instructions [3] - The strategy aims to lower the barriers for special groups to learn and use new technologies through face-to-face interactions [3]