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Apple rival Honor launches AI phone tools that help users get online shopping discounts and more
CNBCยท 2025-10-15 13:11
Core Viewpoint - Honor is launching new AI features aimed at enhancing the shopping experience for users by allowing them to compare deals across various e-commerce platforms in China, with the goal of increasing market share and competing with major brands like Apple [1][2][4]. Group 1: AI Features and Functionality - Honor's new AI tool enables users to quickly compare deals on platforms like JD.com and Alibaba's Taobao, potentially saving users up to 20% by finding overlooked coupons [2][4]. - The AI features will be available on the newly launched Magic8 smartphone and other devices, coinciding with China's peak shopping season, particularly the Singles Day on November 11 [3][4]. - The AI functions are integrated into Honor's "Yoyo" chatbot within the MagicOS, and the company plans to introduce additional features related to sports, health, and companionship [5][11]. Group 2: Market Position and Strategy - Honor aims to become one of the top three smartphone brands in China by the end of the year, currently holding a 13% market share, while Huawei and Vivo lead with 18% each [4][7]. - The company has signed a strategic partnership with Alibaba to co-develop AI smartphone features, leveraging Alibaba's ecosystem for enhanced functionality [10]. - Honor has committed to investing $10 billion in AI over the next five years, with a significant portion allocated for this year to create value for consumers before pursuing commercialization [17][18]. Group 3: Competitive Landscape - Apple is attempting to regain its position in the Chinese market, recently launching the iPhone Air and planning to introduce AI features, although they have not yet been released [8][9]. - Honor's AI capabilities are designed to streamline the shopping process by considering individual e-commerce memberships and personalized coupons, aiming to provide the best deals with minimal user input [14][15]. - The company is also exploring collaborations with other platforms, such as Meituan and Bilibili, to enhance its AI functionalities [16].