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Manus' general AI agent
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Meta's $2 billion Manus deal pushes away some of startup's customers, who are 'sad that this has happened'
CNBC· 2026-01-21 13:03
Core Viewpoint - Meta's acquisition of Manus for approximately $2 billion aims to enhance AI innovation and integrate advanced automation into its products, but existing Manus customers express concerns about data privacy and trust under Meta's ownership [3][7][10]. Company Overview - Manus, founded in China in 2022 and later relocated to Singapore, specializes in general-purpose AI agents capable of performing complex tasks like market research and data analysis [4]. - Manus reported a revenue run rate exceeding $125 million and millions of paying customers at the time of the acquisition [7]. Customer Sentiment - Some Manus customers, including Arya Labs, have ceased using the platform due to distrust in Meta's data practices, expressing disappointment over the acquisition [5][8]. - Concerns about the application of Meta's data policies to Manus have led other companies, like 0260.AI, to stop recommending Manus to clients [9]. Market Position and Strategy - Meta's strategy in the AI market remains unclear, especially in comparison to leaders like OpenAI and Google, with significant investments made but no defined long-term plan [10]. - Meta's stock has declined by 17% since the last earnings call, reflecting investor concerns about rising AI costs, which are projected to exceed $100 billion by 2026 [11]. Competitive Landscape - Competitors like Lindy have seen increased user interest following Meta's acquisition announcement, indicating a potential "halo effect" that raises awareness of AI software [12]. - Meta's focus appears to be on small businesses, which are crucial for its advertising revenue, rather than targeting large enterprises [12][13]. Challenges and Opportunities - Meta has faced difficulties in the enterprise sector, having previously shut down its Workplace platform and other initiatives [14][15]. - WhatsApp for Business has emerged as a successful avenue for Meta, with projections suggesting it could generate $40 billion in revenue by 2030 [17][18].