She has a difficult balancing act to pull off: to keep the flagship app Snapchat as true to its wild messaging roots as possible, but without losing grip on advertisers hungry to remain relevant to the elusive Gen-Z and increasingly even younger generations of users. In an interview, Kao tells Mint how the California-headquartered company is taking this forward, as it launches Snapchat's first-ever brand marketing campaign. Edited excerpts: Q. Snap now has a CMO after a couple of years. How have the fir ...