Core Viewpoint - Nextech3D.AI is expanding its focus from indoor trade shows to the outdoor events market, identifying significant opportunities in large public gatherings and marathons [1][5]. Market Expansion - The company is already providing mapping solutions for high-profile outdoor events like the New York City Marathon and Boston Marathon, and is now offering these services directly to clients [2][8]. - The expansion into outdoor events is seen as a crucial step to increase the addressable market and improve business performance [6][12]. Pricing Strategy - Nextech3D.AI is implementing a 20–30% price increase for its services, having previously been priced 20–30% below competitors [2][9]. - The new pricing structure includes flexible models such as subscription payments and revenue-sharing options, aimed at attracting a broader customer base [3][11]. - The company is shifting from a one-time pricing model to a subscription-style model, which could lead to higher annual revenue [10]. Profitability Outlook - The initiatives are expected to strengthen profit margins and accelerate the company's path toward profitability, with even modest revenue growth having a significant impact on the bottom line [3][6]. - The company believes that the combination of market expansion and increased pricing will significantly enhance financial performance and drive profitability [12].

As filed with the Securities and Exchange Commission on May 26, 2023 Registration No. 333-271340 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 AMENDMENT NO.1 TO FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 CXApp Inc. (Exact name of registrant as specified in its charter) (State or jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) Delaware 7370 85-2104918 (I.R.S. Employer Identification No.) Four Palo Alto Squ ...