Core Viewpoint - Balenciaga has launched a new foldable tote bag named Marché, priced at 8200 yuan, which resembles a plastic bag but is made from high-strength Dyneema fabric capable of holding up to 10 kilograms [3][4]. Product Details - The Marché tote bag measures 53 cm in height, 50 cm in length, and 1 cm in width, closely mimicking the appearance of a plastic bag, including its creases [3]. - Currently, the bag is listed as out of stock on the official website and app, with customer service indicating it may not have arrived yet [4][6]. Historical Context - This is not the first time Balenciaga has released a product resembling a plastic bag; in May 2017, they introduced a bag that looked like IKEA's blue shopping bag, priced at 2145 USD (approximately 14508 yuan), which generated significant online buzz [7]. - In the fall of 2022, Balenciaga's new bag, named "Trash Pouch," drew attention for its resemblance to a garbage bag, retailing at 1790 USD (around 12000 yuan) [9]. Recent Developments - In June 2023, a bag named "Beijing Roast Duck" faced criticism from consumers, with a retail price of 15500 yuan, made from high-quality Italian leather [12]. - Balenciaga's flagship store in Beijing opened on May 27, 2025, coinciding with the release of limited edition items, although the specific bag was not available on the website [14]. Financial Performance - Kering Group, Balenciaga's parent company, reported a 16% decline in sales for the first half of 2025, totaling 7.6 billion euros, with net profit plummeting by 46% to 474 million euros [14].