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Chilco River Holdings Acquires Excuse Mix Inc., Launching Excuse Mixers Brand in the Fast-Growing Ready-to-Drink Market
TMX Newsfile· 2026-03-04 13:00
Core Viewpoint - Chilco River Holdings, Inc. has acquired Excuse Mix Inc., marking its entry into the growing Ready-to-Drink (RTD) beverage segment, which is experiencing strong consumer demand and industry investment [1][4]. Company Summary - Chilco River focuses on premium bourbon, luxury tequila, and RTD spirits, aiming to build a diversified portfolio of beverage alcohol brands [1][10]. - The acquisition of Excuse Mix Inc. is part of the company's strategy to develop and acquire brands in emerging growth categories [9]. - The initial product lineup for Excuse Mixers will include four signature flavors inspired by classic cocktails [4][15]. - The company is preparing for its first production run and evaluating initial distribution opportunities in select markets [7][8]. Industry Summary - The global ready-to-drink cocktail market is projected to exceed $40 billion, driven by consumer preferences for convenience and flavor variety [3]. - The RTD category has seen strong adoption among younger consumers and is popular for social occasions [3]. - Recent industry transactions, such as Anheuser-Busch InBev's acquisition of BeatBox Beverages for approximately $490 million and Sazerac Company's acquisition of BuzzBallz for about $500 million, highlight the strategic focus on RTD brands [5][6].
Chili's® Turns Its Margarita of The Month Fandom into an Official Club
Prnewswire· 2026-02-11 15:00
Core Insights - Chili's Grill & Bar is launching the Margarita of the Month Club, inspired by its fanbase, to celebrate National Margarita Day on February 22, 2026, with a limited-edition merchandise collection and special promotions [1][2] Group 1: Club Launch and Promotions - The Margarita of the Month Club allows guests aged 21 and older to join for free, track their monthly margaritas, and purchase merchandise [1][2] - The club is a response to the popularity of the Margarita of the Month program, which sold nearly 30 million margaritas in 2025, making Chili's the top restaurant brand for margarita sales in the U.S. [1] - To celebrate the launch, Chili's will offer margarita specials on February 22, including a $5 Tequila Classic, a $6 StrawEddy Margarita of the Month, and a $7 PATRÓN® Frozen Margarita at participating locations [1][2] Group 2: Merchandise Collection - The merchandise collection includes various items such as: - Cabana Shirt ($45): Nautical-inspired short-sleeve button-up with club graphics [2] - Crewneck ($60): Cozy crewneck featuring margarita embroidery [2] - Polo Shirt ($45): Throwback collared polo with sporty striping [2] - Snapback Athletic Hat ($30): Lightweight and durable hat [2] - Salt Brim Snapback Hat ($30): Chino twill cap with club graphics [2] - Crescent Bag ($25): Lightweight bag for essentials [2] - Plastic Keychain ($5): Motel-style keychain with club messaging [2] - Club Field Book (Free with every order): Collectible booklet to track margaritas [2] Group 3: Company Background - Chili's is a leading casual dining brand under Brinker International, Inc. (NYSE: EAT), operating 1,600 restaurants across 29 countries and two territories [1][2] - The brand was named Ad Age's 2025 Brand of the Year and has a history of community support, raising over $120 million for St. Jude Children's Research Hospital [1][2]
