Core Insights - West Marine has appointed Paulee Day as the new Chief Executive Officer, marking the first time a woman has held this position since the company's founding in 1968 [1][5] Company Overview - West Marine is recognized as America's leading marine omnichannel retailer, operating over 200 stores across 34 states and Puerto Rico, alongside a robust e-commerce platform [2][9] - The company has been significantly transforming its retail and online operations, focusing on core boating products and enhancing vendor relationships [2][3] Leadership Background - Paulee Day has been with West Marine since 2022, previously serving as Chief Legal and Human Resources Officer, Chief Administrative Officer, and Chief Operating Officer [4] - Day has extensive experience in the marine industry, having served as Executive Vice President and Chief Legal Officer at MarineMax, Inc. for 15 years [5] Strategic Focus - Under Day's leadership, West Marine aims to strengthen its customer-first approach, offering in-store shopping, e-commerce, and omnichannel fulfillment for both B2B and B2C customers [3] - The company has expanded its fulfillment options, including same-day or next-day delivery from most locations, enhancing accessibility for boaters [3]