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Starbucks global brand chief on the future of ordering and rewards
Youtube· 2026-01-29 16:22
Starbucks showing a lot of momentum in its US business in the most recent quarter and the company hosting its investor day right here in New York City. Joining me now is Starbucks global chief brand officer Trese Lieberman. Trese, great to see you.Thanks for being here. >> Great to see you, Kate. >> Uh, so talk to me about taking over marketing at this iconic brand.When you stepped into your new role here, what needed to be changed and why. >> One of the first things that we did was put together marketing, ...