Memories Storage Plans
Search documents
Snap Q4 Users Dip As It Trims Marketing To Focus On Profit, Shares Rise
Deadline· 2026-02-04 23:22
Snap saw its daily active users fall by 3 million to 474 million in the fourth quarter as the social media platform said it substantially reduced marketing investments “to focus on more profitable growth.” Net income surged to $45.2 million from the $9.1 million the year before. The shares, which can be volatile after earnings, rose in after-market trading on the numbers. “Our Q4 results began to reflect the impact of our strategic pivot toward profitable growth, translating into revenue diversification an ...
Snap shares rise on fourth-quarter earnings that beat on sales
CNBC· 2026-02-04 21:19
Evan Spiegel, CEO of Snap Inc. attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., on July 9, 2025.Snap shares were up over 5 percent in after-hours trading on Wednesday after the Snapchat-parent released fourth-quarter earnings that beat on sales. The company also announced a $500 million stock repurchase program.Here is how the company did compared with Wall Street's expectations:Earnings per share: 3 cents. That figure is not co ...