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As it preps Specs for the masses, Snap's Q4 shows revenue growth but fewer daily users
TechCrunch· 2026-02-05 00:07
Core Insights - Snap is diversifying its revenue sources beyond advertising, aiming to include subscriptions and hardware in its business model [1] Financial Performance - In Q4, Snap's revenue reached $1.7 billion, marking a 10% year-over-year increase [2] - Average revenue per user increased slightly to $3.62 from $3.44 [2] - Net income rose to $45 million from $9 million the previous year [2] - Snap+ subscription service saw a 71% year-over-year growth in subscribers, reaching 24 million [2] User Metrics - Daily active users decreased from 477 million to 474 million, with declines noted in North America and Europe, while growth occurred in other regions [3] Future Outlook - The company anticipates Q1 revenue to fall below analysts' estimates due to competition from Facebook, Instagram, and TikTok impacting advertising earnings [4] - CEO Evan Spiegel highlighted new offerings, including charging for Memories storage and plans to launch augmented-reality glasses, Specs [5] - A new subsidiary, Specs Inc., has been created to focus on the development of the augmented-reality glasses [5] Strategic Vision - The long-term vision for augmented reality extends beyond smartphones, aiming for a more natural and integrated computing experience [6] - Spiegel emphasized the importance of establishing a strong standalone brand for Specs to attract a different audience segment [6] - The strategy for Specs is still being refined, with a focus on delivering an extraordinary product at launch [9]