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Mercury Marine Announces New 5-Year Exclusive Supply Agreement with Axopar Boats
Globenewswire· 2025-12-02 10:15
FOND DU LAC, Wisc., Dec. 02, 2025 (GLOBE NEWSWIRE) -- Mercury Marine, a global leader in marine propulsion systems and a division of Brunswick Corporation (NYSE: BC), has agreed to a new five-year exclusive supply agreement with Axopar Boats, the award-winning innovative Finnish boat manufacturer. This agreement not only extends a highly successful collaboration that has flourished for more than a decade but also reaffirms both companies’ unwavering commitment to redefining the boating experience for enthus ...
Mercury Marine and Saxdor Yachts Announce Next Exclusive 5-Year Supply Agreement
Globenewswire· 2025-12-02 10:08
FOND DU LAC, Wisc., Dec. 02, 2025 (GLOBE NEWSWIRE) -- Mercury Marine, a global leader in marine propulsion systems and a division of Brunswick Corporation (NYSE: BC), has announced the renewal of its exclusive supply agreement with Saxdor Yachts for the next five years. This agreement marks the continuation of a successful partnership that began six years ago, when Saxdor first entered the market and chose Mercury Marine as its sole engine supplier. “We are thrilled to extend our exclusive partnership with ...
Mercury Marine Captures 50% Share of Outboards on display at Sydney International Boat Show
Globenewswire· 2025-08-14 17:00
Company Overview - Mercury Marine, a division of Brunswick Corporation, is the world's leading manufacturer of recreational marine propulsion engines [4] - The company provides a wide range of products including engines, boats, services, and parts for various marine applications [4] Event Highlights - At the Sydney International Boat Show, Mercury Marine accounted for 50% of all outboard engines on display, showcasing more than double the number of outboards compared to its nearest competitor [1] - The show has been split into two distinct events for the first time, with an indoor exhibition followed by a traditional on-water show in November [2] Market Position and Strategy - Mercury Marine's strong presence at the indoor show reinforces its position as a preferred power partner for boat builders and dealers, highlighting the brand's innovation, reliability, and performance [3] - The company's ability to adapt to evolving show formats and consumer preferences is reflected in its popularity and market momentum in the Southern Hemisphere's boating market [3]