Core Insights - MetLife Pet Insurance has been awarded "Pet Insurance of the Year" at the 2025 Pet Innovation Awards, recognizing its innovative contributions to the pet care industry [1][6]. Company Features - MetLife offers comprehensive pet insurance that includes optional preventive care coverage, covering services such as flea and tick control, spay/neuter, heartworm prevention, teeth cleaning, and vaccinations [2]. - The insurance plans are highly customizable, allowing pet owners to select deductibles, annual benefit limits, and reimbursement percentages tailored to their needs [2]. - Unique to MetLife is the family plan feature, which allows up to three pets to be covered under the same policy and share a deductible, a service not offered by other providers [3]. Technological Integration - MetLife provides a mobile app for policy management, health record tracking, claims submission, and access to a 24/7 vet chat, enhancing the customer experience [4]. - The company also has a rewards program that offers discounts and promotions on pet care-related purchases for eligible policyholders [4]. Industry Context - The total expenditure in the US pet industry is $157 billion, reflecting a growing trend of pet humanization where owners seek products and services that promote their pets' health and well-being [5]. - The Pet Innovation Awards highlight innovative solutions and products in the pet care sector, covering areas such as nutrition, wellness, grooming, and safety [5][7].