Core Insights - growthzacks has launched the Meta Ads Rolling Reach Report, a free analytics tool aimed at e-commerce advertisers to evaluate the effectiveness of their Facebook ad campaigns in reaching new audiences and identifying saturation points [1][3]. Group 1: Product Features - The Rolling Reach Report analyzes reach metrics over the past 24 months, providing data in a format consistent with Meta's existing reports, allowing advertisers to easily evaluate their performance [4]. - Advertisers can access historical reach data without needing to rely on platform representatives, with features that allow filtering by campaign objective, custom date ranges, and exclusion of specific campaign names for more precise analysis [5][7]. - The report includes filters for various campaign objectives such as Purchase, Awareness, and Link Clicks, enhancing the ability to segment and interpret reach trends as ad account structures evolve [7]. Group 2: Strategic Importance - The release of the Rolling Reach Report addresses the challenges e-commerce teams face in maintaining performance in maturing ad accounts, providing clearer visibility into audience reach over time [3][6]. - This tool aligns with growthzacks' mission to develop internal analytics tools that facilitate consistent decision-making for e-commerce advertising teams, aiming to standardize reporting frameworks for better long-term performance insights [6]. Group 3: Accessibility - The Meta Ads Rolling Reach Report is now available through growthzacks' online media buyer toolkit, which includes other reporting and analysis tools, making it a comprehensive resource for advertisers [8].