Group 1 - Meta aims to expand its retail presence to enhance sales of hardware products like Ray-Ban Meta glasses and Meta Quest VR headsets, allowing customers to try products before purchasing [1][2] - Establishing retail stores will help Meta compete with Apple's upcoming AR and VR products, despite the high cost of Apple's Vision Pro headset [2] - Meta has already initiated its retail strategy by hiring the former CEO of The RealReal as its retail VP [3]

Core Insights - Meta is planning to expand its retail presence by opening physical stores and hiring retail employees, as revealed in an internal communication [1] - Currently, Meta operates only one physical retail space, the Meta Store, located in Burlingame, California, which opened in 2022 [2] - The company previously experimented with retail through a pop-up store, Meta Lab, in Los Angeles [3] Retail Expansion Plans - The number of new stores and the timeline for their opening remain unclear, but the expansion aims to boost sales of hardware products, including smart glasses [3][4] - Meta sold over 1 million units of its smart glasses last year, indicating a growing interest in its hardware offerings [4] - CEO Mark Zuckerberg mentioned that while the sales are a "great start," they are not significantly impacting the core business, with 2025 expected to provide more clarity on the product line's long-term viability [4] Product Strategy - Meta is focused on driving sales, retention, and engagement, with plans to launch several AI-powered wearables this year [4] - The internal memo from CTO Andrew Bosworth highlights the company's commitment to expanding its hardware portfolio [4]