I think that context is really important, right. The evolution from Orion to this halfway point. Um, but my question to start is who is this targeted at, right.You have generations of prior prior generation metarban wearers or is this a new entry people starting from scratch. I think it'll probably be some combination of both. Uh, so just because we're talking about it here, these are the uh metarban displays.You can see we've worked with RayBan to get them into the form factor that people are comfortable w ...