Core Points - Lyft has partnered with United Airlines to offer MileagePlus points to riders, reinstating a rewards program after ending its previous partnership with Delta Airlines [1][3] - Riders can earn miles based on the type of ride booked, with different multipliers for various services, including up to four miles per dollar for pre-scheduled airport rides [2] - The partnership aims to enhance customer experiences for both Lyft and United Airlines, reflecting a customer-centric approach [3] Summary by Sections Partnership Details - Lyft has re-established a partnership with United Airlines to provide MileagePlus points to its riders [1] - This comes after Lyft's previous eight-year partnership with Delta Airlines was terminated earlier this year [3] Earning Structure - Riders can earn one mile for every dollar spent on Standard Priority Pickup and XL rides, and two miles for business profile bookings [2] - Extra Comfort, Lyft Black, Black SUV, and regular airport rides will earn three miles per dollar, while pre-scheduled rides to and from the airport will earn four miles per dollar [2] - The rewards do not stack; riders receive the highest value multiplier for their bookings [2] Customer Experience Focus - Lyft's marketing chief emphasized the partnership's focus on improving customer experiences for both companies [3] - The approach is described as simple yet customer-obsessed, indicating a strategic alignment between Lyft and United Airlines [3]