Core Insights - COACH has opened its first direct outlet store in Nantong, showcasing the 2025 autumn and winter collection, which includes handbags, ready-to-wear, and accessories, providing more fashion choices for local consumers [1][3] Company Overview - COACH was founded in 1941 in New York, embodying a spirit of inclusivity and courage, and is committed to exploring fashion diversity [3] - The store features popular collections such as Tabby, City Tote, and Mollie, along with new products like Etta and Evelyn to meet autumn and winter fashion needs [3] Market Context - The Maple Leaf Town Outlet, which opened in November last year, has a total construction area of approximately 120,000 square meters, filling a market gap in Nantong and attracting visitors from surrounding cities [3] - Within the first three days of opening, the outlet attracted 350,000 visitors and achieved sales exceeding 32.8 million yuan [3] - As of October this year, the outlet's sales have surpassed 320 million yuan, indicating strong commercial appeal [3] Economic Impact - The Nantong Central Leisure and Tourism Business Circle is one of the four key business districts promoted by the Nantong municipal government, focusing on the integration of culture, commerce, tourism, sports, health, and research [3] - The Su-Xi-Tong area, leveraging the Maple Leaf Town Outlet, has been actively developing the "Travel with Events" brand through various activities, enhancing the influence of the business circle [3] - In the first three quarters of this year, the total retail sales of social consumer goods in the Su-Xi-Tong area grew by 15.8% year-on-year, surpassing the city's average growth rate of 12.9%, ranking among the top in the city [3]