Core Insights - Netflix has over 300 million global subscribers and aims to expand its business model similar to Disney's, leveraging popular franchises for additional revenue streams [1] - The animated movie "KPop Demon Hunters" has become Netflix's most-watched film ever, with 325 million views, presenting a significant opportunity for growth beyond video entertainment [2][8] - Netflix is collaborating with Hasbro and Mattel to produce a range of consumer products based on "KPop Demon Hunters," including toys and games, which could be a major revenue source [4][5][6] Company Strategy - The partnership with Hasbro and Mattel is expected to be Netflix's largest venture into consumer products, potentially leading to more spin-offs and live events related to the movie [6] - The success of "KPop Demon Hunters" could mirror Disney's franchises, with the potential for sequels and ongoing popularity among new audiences [7] Market Impact - The collaboration has positively impacted Mattel's stock, indicating that the partnership could be more beneficial for Mattel than for Netflix, given Mattel's smaller market capitalization of $6 billion [5]