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Why Kellogg Stock Skyrocketed as Much as 33% on Thursday
The Motley Foolยท 2025-07-10 18:19
Group 1 - WK Kellogg is being taken private, with shares surging as much as 33.7% following the announcement [1][3] - Ferrero, an Italian confectionery maker, is acquiring Kellogg, known for brands like Frosted Flakes and Fruit Loops [3][4] - The acquisition deal is valued at approximately $3.1 billion, with Kellogg shareholders set to receive $23 per share, about 40% higher than recent prices [4] Group 2 - The acquisition aligns with Ferrero's growth strategy to expand into well-known brands with strong consumer relevance [4] - The deal has been unanimously approved by Kellogg's board and is supported by major shareholders, including the W.K. Kellogg Foundation Trust and the Gund Family, who own about 21.7% of shares [4] - The transaction is subject to regulatory and shareholder approval, with an expected closing in the second half of 2025 [4] Group 3 - Kellogg has undergone a transformation, spinning off its North American cereal business in late 2023, which was rebranded as Kellanova, retaining snack and frozen food brands [5]