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Wayfair Partners with Google to Advance AI-Powered Shopping for the Home
Prnewswire· 2026-01-12 21:00
Core Insights - Wayfair Inc. is a foundational partner in developing Google's Universal Commerce Protocol (UCP), aimed at enhancing interactions between AI agents and retail platforms [1][4] - The company is investing in AI-powered discovery across its app and external platforms to improve customer shopping experiences [2] Group 1: Universal Commerce Protocol (UCP) - UCP will enable a new checkout experience on Google product listings, allowing customers to complete purchases directly from Wayfair while researching on Google [3] - Wayfair will maintain its role as the merchant of record, ensuring consistent pricing, fulfillment, and customer support during these transactions [3] Group 2: Technology and Customer Experience - Wayfair is focused on creating a confident online shopping experience for customers, with millions of products available across various styles and price points [2] - The company is piloting its Muse tool and launching a Discover tab in its app to enhance product discovery and personalization for users [2]