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Snap and Perplexity sign $400 million deal to put AI search directly in Snapchat
Yahoo Finance· 2025-11-05 22:11
Core Insights - Snap has entered a $400 million partnership with Perplexity AI to integrate its AI search engine into Snapchat, expected to launch in early 2026 [1] - The revenue from this deal is anticipated to start contributing to Snap's financials in 2026, enhancing the platform's AI capabilities and personalization [1] - CEO Evan Spiegel indicated potential for further AI partnerships, positioning Snap as a key distribution channel for intelligent agents [1] Group 1: AI Integration and Features - Snap is enhancing its generative AI capabilities, including its own LLM-powered chatbot, MyAI, which utilizes models from OpenAI, Google, and Perplexity AI [2] - The company is also developing AI-powered lenses and creation tools, contributing to the growth of its Snapchat+ subscription service [2] - Upcoming features include "AI Clips," allowing creators to generate short videos from simple prompts, although no launch date has been provided [3] Group 2: Hardware Developments - Snap plans to launch a new version of its AR glasses, called Specs, next year, with a focus on making them lighter [4] - The company is considering partnerships with hardware manufacturers and intends to establish Specs as a standalone subsidiary for greater operational flexibility [4]