Financial Data and Key Metrics Changes - Total net revenue for Q2 2025 was RMB 27.9 billion (approximately USD 3.9 billion), representing a 9.4% year-over-year increase [33] - Gross profit for Q2 2025 was RMB 18.1 billion, up 13% year-over-year, with a total gross profit margin of 64.7% [35] - Non-GAAP net income attributable to shareholders for Q2 totaled RMB 9.5 billion (approximately USD 1.3 billion), up 22% year-over-year [38] Business Line Data and Key Metrics Changes - Revenue from games and related VAS rose 14% year-over-year, with net revenues from online games at RMB 22.1 billion, a year-over-year increase of 15% [33] - Net revenue from Youdao was RMB 1.4 billion, up 7% year-over-year, driven by enhanced utilization of AI technology [34] - Net revenue from NetEase Cloud Music was RMB 2 billion, up 6% from the previous quarter but down 4% year-over-year [34] Market Data and Key Metrics Changes - The player base for the newly launched game "Mystery and Mayhem" surpassed 1 million, ranking number two in the US iOS download chart [7] - "Once Human" reached number four on Steam's global top seller chart following a major content update [10] - "Fantasy Westward Journey Online" achieved a new all-time high peak in concurrent players, surpassing 2,930,000 [15] Company Strategy and Development Direction - The company is focused on expanding its gaming portfolio with innovative titles and enhancing existing franchises to maintain player engagement [27] - There is a commitment to leveraging AI technology across various business lines, including learning services and online marketing [28] - The company aims to strengthen its global presence by publishing games in different regions and adapting to local market preferences [77] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term performance of "Where Wings Meet," indicating stable growth and a promising monetization cycle [44] - The company acknowledged challenges in sustaining growth for "Mystery and Mayhem" but is actively working on strategies to enhance its long-term viability [82] - Management highlighted the potential for Blizzard titles in the Chinese market, emphasizing ongoing improvements to attract new players [51] Other Important Information - The company approved a dividend of USD 0.11 per share and repurchased approximately 22.1 million ADS for a total cost of approximately USD 2 billion under its share repurchase program [39] - The effective tax rate for Q2 was 14.7%, reflecting the company's operational strategies and tax policies [38] Q&A Session Summary Question: Monetization success of "Where Wings Meet" and potential of "Once Human" - Management indicated that "Where Wings Meet" exceeded initial expectations in both active players and monetization, showing potential for sustainable success [42][43] - For "Once Human," significant updates contributed to a rebound in performance, with a balanced user distribution between China and international markets [46] Question: Performance of Blizzard titles and future growth - Management noted that Blizzard titles have surpassed pre-shutdown metrics, with ongoing efforts to attract new players and engage those who have not returned [51] Question: Competitive landscape for shooting games - The company acknowledged the high expectations for quality in the shooting game genre and committed to continued investment to remain competitive [54] Question: Effectiveness of Marvel Rivals' new strategy - Management observed an upward trend in daily active users and revenue following the launch of new seasonal content, indicating the effectiveness of their strategy [58] Question: Updates on "Sea of Remnants" - Management expressed high confidence in "Sea of Remnants" becoming a top-tier game, with further details to be shared closer to its launch [59] Question: Status of "Anata" and competition - "Anata" is in the mass production stage, with a focus on creating superior gaming quality to differentiate from competitors [67]