Summary of Bilibili Inc. Conference Call Company Overview - **Company**: Bilibili Inc (Ticker: BILI.O) - **Industry**: China Internet and Other Services - **Market Cap**: US$11,642 million - **Current Stock Price**: US$25.31 (as of November 19, 2025) - **Price Target**: US$25.00, indicating a slight downside of 1% from the current price [4][4][4] Key Points User Engagement and Content Strategy - User engagement accelerated significantly in Q2 and Q3 of 2025 without additional sales and marketing expenses, attributed to a strategic shift towards long and high-quality video content since 2024 [1][1][1] - The percentage of time spent on long videos increased from 70% to 75%, while short video engagement decreased, highlighting the effectiveness of premium content as a key driver for user retention [1][1][1] - Bilibili aims to enhance creator productivity through various AI tools and a fan charging scheme to improve monetization [1][1][1] - AI technology is being utilized to identify and promote high-quality content more effectively [1][1][1] Advertising Revenue - The advertising business experienced a 10% increase in effective cost per mille (eCPM) in the first half of 2025, with high single-digit growth expected in the second half [2][2][2] - Current ad load is approximately 7%, with a target of reaching 10% in the future, compared to higher levels in peer companies [2][2][2] Financial Projections - Management projects achieving an operating profit margin (OPM) target of 15-20% within the next 2-3 years [2][2][2] - Revenue forecasts for the upcoming fiscal years are as follows: - 2025: Rmb 30,206 million - 2026: Rmb 33,053 million - 2027: Rmb 35,834 million [4][4][4] - Expected earnings per share (EPS) for 2025 is Rmb 5.26, with projections of Rmb 6.61 and Rmb 8.90 for 2026 and 2027, respectively [4][4][4] Valuation and Risks - The valuation methodology is based on discounted cash flow with a weighted average cost of capital (WACC) of 12% and a terminal growth rate of 3% [6][6][6] - Upside risks include stronger-than-expected advertising revenue growth and better user retention for key content [8][8][8] - Downside risks involve lower-than-expected monthly active user (MAU) growth and potential increases in sales and marketing expenses [8][8][8] Stock Rating - Current stock rating is Equal-weight, with an attractive industry view [4][4][4] - The stock has a 52-week range of US$32.50 to US$14.47, indicating volatility in its trading history [4][4][4] Additional Insights - The company is set to launch the NCard in late March 2026, focusing initially on daily active user (DAU) growth rather than immediate monetization [2][2][2] - The management's focus on AI tools and premium content suggests a strategic pivot towards enhancing user experience and engagement, which could lead to long-term growth [1][1][1] This summary encapsulates the key insights from the conference call, providing a comprehensive overview of Bilibili Inc.'s current position, strategies, and future outlook.