NFL Games
Search documents
Robinhood expands prediction markets as event trading becomes the next retail battleground
CNBC Television· 2025-12-17 19:37
How about Robin Hood today taking another step further into prediction markets. Mackenzie Sagalas is following that story for us. Had shares on the move a little bit earlier today.Mac, >> hey Scott. So this is all about Robin Hood making prediction markets a much bigger priority now that it's the fastest growing product line in the company's history. The big change here is that Robin Hood is moving closer to the sportsbook model, letting users trade what amount to parlay and prop bets on NFL games and playe ...
Netflix Looks For Home Run With More Live Sports Rights, New MLB Deal
Benzinga· 2025-11-20 22:22
Core Viewpoint - Netflix is shifting its focus from subscriber count to advertising growth and revenue diversification, with live sports being a key strategy to enhance viewer engagement and revenue opportunities [1]. Group 1: Live Sports Strategy - Netflix has partnered with Major League Baseball (MLB) to include live sports in its offerings, planning to air three MLB events in 2026 and additional events through 2028 [2]. - The MLB Commissioner highlighted Netflix as an ideal partner due to its strong global reach, which aligns with the league's diverse international player base [3]. - Netflix aims to selectively acquire rights to high-profile events that attract significant viewership, rather than full-season rights, to maximize audience engagement [5]. Group 2: Viewership and Engagement - Netflix previously aired two NFL games on Christmas, achieving record viewership with an average of 24.3 million and 24.1 million viewers for those games, surpassing previous streaming records [6]. - Upcoming MLB events include the Opening Night game on March 25, 2026, the T-Mobile Home Run Derby on July 13, 2026, and the Field of Dreams Game on August 13, 2026, all expected to draw significant viewership [7]. - NFL viewership has increased by 6% year-over-year, with an average of 17.7 million viewers, indicating a strong market for live sports that Netflix can leverage for subscriber growth [9]. Group 3: Advertising Revenue Potential - Live sports are a critical component for Netflix to attract and retain subscribers, as they represent a lucrative advertising market due to the live nature of sports viewership [10].
