Core Insights - NielsenIQ (NIQ) has launched an enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand, aimed at providing brands and retailers with a unified view of e-commerce sales performance [1][4]. Industry Trends - By 2030, it is projected that 30% of all FMCG retail sales in Asia will come from e-commerce, with the channel's growth accelerating as consumers increasingly blend online and offline shopping behaviors [2][3]. - Southeast Asia's FMCG e-commerce market has doubled in size over the past five years and is expected to double again within the next five years, with significant contributions from Thailand, Vietnam, and the Philippines [2][3]. - Indonesia accounts for more than half of Southeast Asia's total online FMCG sales, making it a key market in the region [2]. Product Features - NIQ's E-commerce Measurement Solution provides an integrated view of FMCG e-commerce performance, fully aligned with NIQ's Retail Measurement Service (RMS), ensuring harmonized metrics across online and offline channels [4][7]. - The solution combines trusted ePOS data from NIQ's RMS, validated alternative data sources, and advanced modeling powered by NIQ's Data Science team, offering comprehensive insights into FMCG performance [5][6]. Competitive Advantage - NIQ's enhanced solution is the only FMCG e-commerce measurement in Southeast Asia that is fully aligned with RMS standards, allowing businesses to evaluate growth opportunities and make data-driven decisions [7][8].