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Meta plans to add facial recognition to its smart glasses, report claims
TechCrunch· 2026-02-13 14:58
Group 1 - Meta plans to introduce facial recognition technology, known as "Name Tag," to its smart glasses, allowing users to identify individuals and access information via its AI assistant [1] - The company has been considering the release of this feature since early last year, weighing the associated safety and privacy risks [1] - An internal memo indicated that the initial plan was to launch Name Tag at a conference for the visually impaired before a broader public release, which ultimately did not occur [1] Group 2 - Meta views the current political climate in the United States as an opportune moment to launch the facial recognition feature, anticipating that civil society groups critical of the company will be preoccupied with other issues [2] - The company had previously contemplated integrating facial recognition into its Ray-Ban smart glasses in 2021 but abandoned the idea due to technical and ethical challenges [3] - The revival of these plans coincides with a perceived alignment between the Trump administration and big tech, as well as the unexpected success of Meta's smart glasses [3]