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中泰证券:一众平台纷纷发力漫剧 AI应用为创作增添强力助手
智通财经网· 2025-11-25 08:35
Group 1 - The core viewpoint of the report is that various platforms are intensifying their efforts in the animation drama (漫剧) sector, with significant developments and initiatives being reported across multiple companies [1][2] - Douyin has achieved over 400 million daily views for its original content, indicating strong engagement in the animation drama market [1] - iQIYI is expanding its animation drama business, having launched a dedicated channel for this content [1] - Tencent is testing new mini-programs related to animation dramas, while NetEase has introduced a mini-program that allows real-time sales data tracking [1] - Migu has announced an AI co-creation plan for animation dramas, offering script collaboration and revenue-sharing opportunities [1] - Kuaishou has upgraded its animation drama investment plan, supporting cash investments ranging from 20,000 to 500,000 yuan [1] - Baidu has introduced the "Animation Drama Star Leap Plan," which includes various incentives for creators and open IP rights [1] Group 2 - The National Radio and Television Administration has initiated a special governance project to regulate micro-short dramas, which will be subject to a classification and tiered review system until March 2026 [2] - A specific animation drama was removed from the internet for promoting superstitions, highlighting the regulatory scrutiny in the sector [2][3] - The report suggests that the regulatory environment will accelerate the elimination of low-quality content, creating greater opportunities for high-quality, compliant creators [3] - ByteDance has adjusted its revenue-sharing coefficients for animation dramas, indicating a shift towards encouraging high-quality content and establishing deeper collaborations with content creators [3] - The adjustments in revenue-sharing ratios will likely increase the supply of high-quality content while putting pressure on smaller teams and low-cost creators [3] Group 3 - Google has announced the upcoming release of the Nano Banana Pro model, which will enhance AI animation drama creation with capabilities such as 4K HD output and precise text rendering [4]