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145% vs. 30%: Hasbro exec breaks down how the 'pleasant surprise' of Monday's China deal changed the company's plans
Business Insider· 2025-05-14 18:30
Core Insights - Hasbro is adjusting its strategies in response to a significant reduction in tariffs on Chinese imports from 145% to 30%, which has positively impacted the company's planning and pricing strategies [1][2][6] Group 1: Pricing and Product Strategy - The reduction in tariffs has led Hasbro to pause many planned pricing changes that were initially set under the 145% tariff regime, allowing for more thoughtful pricing decisions moving forward [2][3] - The company had previously planned to discontinue certain products due to unfavorable manufacturing costs but is now reconsidering those plans in light of the new tariff situation [4][5] Group 2: Financial Impact - Hasbro had estimated that the 145% tariffs could reduce its annual net profits by $180 million, but with the new 30% tariff, this figure is now projected to be between $50 million and $70 million [6] - The company acknowledges that the current tariff agreement is temporary and the trade environment remains uncertain, indicating that ongoing adjustments will be necessary [6]